Become A Retailer

Building strong, lasting relationships with retail partners is a priority for Voluspa, and the brand supports these partnerships through clear communication, established policies, and dedicated sales representation. Current retailers can work directly with local representatives who provide ongoing assistance with product information, merchandising guidance, and order support. This personalized approach helps ensure timely responses and solutions that reflect the unique needs of each market and business.

For those interested in carrying Voluspa, becoming a retail partner means joining a carefully curated fragrance community centered on craftsmanship, thoughtful design, and sensory storytelling. Wholesale purchasing is available to approved partners who align with the brand’s values and presentation standards, creating collaborative relationships that allow retailers to confidently showcase products while preserving brand integrity and consistency.

The new account process is structured to promote strong alignment from the start. Applications are reviewed by both a Voluspa sales representative and the corporate team, with consideration given to territory placement and potential channel conflicts in order to protect existing partners. Opening orders require a minimum purchase, along with set minimums for reorders, helping new accounts launch with a well-rounded assortment that supports successful sell-through.

To maintain consistent pricing and protect brand value, Voluspa enforces a Minimum Advertised Pricing (MAP) policy. Products are expected to be sold in accordance with the brand’s established retail pricing structure. This policy promotes fair competition, preserves perceived value, and ensures a cohesive customer experience across authorized retailers. The MAP policy is provided at account opening and must be acknowledged. Voluspa reserves the right to refuse or discontinue orders for accounts that do not comply or that sell through unauthorized channels.

Voluspa partners exclusively with retailers that operate physical brick-and-mortar locations. This focus supports in-store discovery, where customers can fully experience fragrance in an immersive and tactile setting. Online-only businesses, subscription services, gifting programs, and third-party marketplace resellers are not currently approved, ensuring products are presented in environments that reflect the brand’s standards and identity.

Being a Voluspa retailer is more than a wholesale relationship; it is participation in a brand story rooted in quality, artistry, and intentional living. Retail partners play a key role in bringing this story to life by presenting products in a way that highlights their craftsmanship, design, and sensory appeal. The brand seeks partners who share this commitment and who prioritize delivering a refined and engaging customer experience.

Through clear guidelines, dedicated support, and thoughtful approval processes, Voluspa fosters long-term, successful retail partnerships. Its careful approach to growth and emphasis on relationship-driven expansion help maintain brand integrity while supporting the success of its retail community.